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Fragrance Strength Hierarchy

Women’s fine fragrances are traditionally manufactured as Eau de Parfum or Eau de Toilette strength. Parfums should be applied at the pulse points (neck, wrists, behind ears, etc.). The heat of the body at these points will assure a well-balanced fragrance application.

Parfum 
Parfum is the strongest concentrated form of fragrance. It provides a pure scent experience and lasts many hours, or all day, after being applied. As such, this form of fragrance is the most valuable and sought after in the marketplace.

Eau de Parfum
Eau de Parfum is found in many of the fine fragrance collections; it assures a long-lasting application, although it is not as concentrated or as long-lasting as Parfum. It should be smoothed or sprayed, just before dressing, all over the body from the feet up.

Eau de Toilette
Eau de Toilette is a much more diluted form of Parfum and even Eau de Parfum. Eau de Toilette should be used as the base upon which to lay a foundation of scent, and is so diluted that you can spray several times all over your body within the same day and not gather too much fragrance on your skin and clothing. The majority of fragrances sold in mass distribution markets are Eau de Toilettes.

Cologne
Cologne is diluted even further in strength compared to Eau de Toilette. Cologne is the lightest form of fragrance. Cologne is made for splashing liberally all over the body. It is the perfect solution to use as a refreshing touch-up throughout the day. It does not provide a long-lasting fragrance application.

Eau de Fraiche
For those who crave super subtlety, Eau de Fraiche (or body splash) contains around 1 to 3% essential oils so is the lightest dilution of fragrance.

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